Business Expansion

In this business case, I focus on the relationship between unhealthy snacking and emotional eating habits and how can Mars International address the growing trend of emotional eating, especially in young adults dealing with stress.

The idea is to introduce a line of healthy snacks that not only satisfies cravings but also improves emotional well-being. These snacks use natural ingredients inspired by Traditional Chinese Medicine (TCM), offering benefits like stress relief, better mood, and healthier alternatives to sugary treats.

Main hypothesis

The audiences would give the new products the preference over other offerings because of its main value – mental and physical health advantages – with no additional effort required,

it’s ‘easy and convenient’.

The New Product Line

The product line includes snacks like ‘Happy Bites’, ‘NutriCrunch’ and ‘EnergizeMe’, each crafted with specific health benefits in mind.

Fig. Happy Bites

Fig. EnergizeMe

Fig. NutriCrunch

My Thinking

  • I identified several customer personas to guide product development, including stressed students, health-conscious adults, diabetics, and athletes.

  • These profiles reflect different consumer needs, such as managing emotions, maintaining a healthy lifestyle, or finding convenient and nutritious snacks.

  • The idea is to leverage Mars’ strong brand recognition and production capabilities to introduce these healthier confectionery alternatives while also diversifying its offering by implementing R&D services and catering to other companies in the industry, in order to create new revenue streams.

  • Overall, this project aims to highlight how a company such as Mars can leverage its existing infrastructure and brand recognition to drive change in its market, aligning with wellness and sustainability trends while maintaining a competitive edge.

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